5 common mistakes on local business websites

A website can be working against you without you even realising it.

Many local businesses have a site but make simple mistakes that turn customers away in the first few seconds. Here are the most common ones and how to fix them.

1. Being slow to load

If a page takes too long to open, most people give up before they even see it. A fast website isn’t a luxury, it’s the bare minimum. The fix comes from optimised images and a lightweight build, designed to open quickly on any connection.

2. Not being mobile friendly

Most visits come from a phone. If the text shows up tiny and you have to zoom in to tap a button, the customer leaves. A mobile friendly website adjusts to the screen and is easy to use with a thumb.

3. Hiding contact details and hours

Visitors want quick answers. When the phone number, address or opening hours are hidden away, you lose an opportunity. Keep this information visible right at the top and always within reach.

4. Out-of-date information

Old hours or a wrong price create distrust and annoyed customers at a closed door. The website needs to keep up with the business. Fix things as soon as they change, without letting it drag on.

5. Having no clear action

Many sites show information but never say what to do next. Every page should have an obvious path:

• A button to book or order
• A number to call
• A simple contact form

We help you avoid these mistakes

At MeriForm we build fast, mobile friendly and clear websites, and we keep the information up to date for you, with maintenance included in the plans and a tailored quote.

Want a website without these mistakes? Talk to us.